Sydney, Australia (PressExposure) August 28, 2008 -- Australia's leading celebrity and entertainment site, The Fix, will launch Fixated – Australia's first celebrity trading game.

Fixated gives people an opportunity to buy and sell "shares" in their favourite celebrities and trade their stocks to win more Fixated virtual money.

Fixated is the first of its kind in Australia, and combines the technology behind Microsoft's Live Search, with the entertainment, news and gossip of The Fix. Some of the most popular celebs from Australia and around world are ranked, and their share price valued according to how many times Australians search for them using Live Search.

The 500 most searched for celebrities are listed on Fixated's celebrity stock exchange for people to trade. People can join syndicates or leagues so they can compete against their friends and compare trading tips.

Jordan Loukas, Fixated's insider and The Fix's newest video presenter, explains how people's obsession with celebrity will steer the rankings: "People love to know what's going on in the world of celebrity, so the more action each celeb gets up to, the more people will search for them, meaning their Fixated share price goes up," she says.

All over Australia people will be asking who should I buy today? Currently, Ellen DeGeneres is the most valuable celebrity on Fixated, with a share price of $50, and Ben Affleck, who ranks near the bottom of the list, is trading at only 30 cents a share.

People can register and get trading on Fixated today only at fixated.com.au.

About The Fix
The Fix launched in November 2007 and has quickly become Australia's leading online entertainment destination. With specialty sites across music, TV, movies and celebrity, The Fix boasts over 2.4 million unique visitors a month (as at July 2008).

About Fixated
Fixated is Australia's first celebrity trading game where people can buy and sell shares in celebrities who are listed on the Fixated stock exchange. The top 500 most searched for celebrities are ranked and valued according to how many times Australians search for them on Live Search.

For further information, please contact:

Nelly Assayag,
Publicist, ninemsn,
+ 61 (0) 2 8001 4198,
nelly.assayag@ninemsn.com.au

About ninemsn

ninemsn is Australia's number-one interactive media company. Over 8.2 million people (as at May 2007) visit ninemsn each month, making it the largest online audience in Australia. ninemsn represents over 75 per cent of reach to all Australian Internet users.

Press Release Source: http://PressExposure.com/PR/ninemsn.html