Kansas City, Missouri (PressExposure) June 26, 2008 -- Imagine owning a business that doesn't have to advertise,‭ ‬yet still gets to deliver almost‭ ‬2‭ ‬units of its product to every man,‭ ‬woman,‭ ‬child and baby in the country every year.‭ ‬It doesn't matter if the people want the product or not‭ ‬-‭ ‬they get it either way.‭ ‬Now imagine that the business prospers for this unsolicited product delivery to the tune of over‭ ‬14‭ ‬and a half billion dollars per year.‭ ‬That scenario describes the telephone directory industry in a nutshell and www.YellowPagesGoesGreen.org is here to make a change.

The organization's founder,‭ ‬Philip Cantwell brainstormed the idea for the site on a return trip to‭ ‬William‭ ‬Jewell‭ ‬College with his basketball teammates.‭ ‬The coaching staff had forgotten to order the celebratory pizzas and was searching the basketball arena for a telephone directory.‭ ‬Philip naturally reached for his iPhone‭; ‬did a quick search and was connected effortlessly to the pizza shop.‭ ‬After taking care of the order,‭ ‬he told his coaches that he couldn't believe that they were relying on archaic phonebooks when it's so much easier and environmentally responsible to take a paperless approach to telephone number searches.

‭"‬To me,‭ ‬it just seemed like the obvious way to search for a number.‭ ‬That's why these paperless services are offered to us.‭"‬,‭ ‬says Phillip.‭ ‬The very next morning as he was stepping out of his doorway,‭ ‬he stumbled over a new,‭ ‬bulky telephone directory.‭ "‬I started thinking about all of the directories delivered in every little town across‭ ‬America every year.‭ ‬I thought that there should be a way to avoid receiving them unless you really want one.‭"‬,‭ ‬Cantwell says further.‭ ‬It turns out that there is a website listed on the books that will direct you to the nearest recycling center to you if you wanted to avoid just throwing them away.

‭"‬The problem with that is that it creates a huge expenditure of energy for millions of people to drive to the recycling center and actually recycle the‭ ‬7‭ ‬pound books when they never even wanted them in the first place‭!"‬,‭ ‬Cantwell says.‭ "‬I thought that there should be an easy way to opt off of their mailing lists.‭ ‬A person should have the right to conveniently say:‭ `‬I don't want to receive your directory.‭' "‬That day,‭ ‬I started developing www.YellowPagesGoesGreen.org.‭"

When you visit the site,‭ ‬you are presented with a very basic form to fill in and the site developers take care of having your name forwarded to the telephone directory publishers with the opt our request.‭ ‬It's that simple.‭ ‬There are also very interesting environmental facts to read about and other helpful hints and links to get your personal green levels up to par.‭ "‬The entire planet is going green and there are literally millions of people who want off of these mailing lists.‭ ‬The companies do not make it easy or convenient because they are making billions of dollars to keep them flowing.‭"‬,‭ ‬Cantwell exclaims.‭ "‬We make it simple,‭ ‬fun and free to do so.‭"

About Call the CEO

About YellowPagesGoesGreen.org:

YellowPagesGoesGreen.org provide web surfers with a convenient method to opt off of the mailing lists used by telephone directory services.‭ ‬Modern technology has made the use of these heavy,‭ ‬bulky,‭ ‬tree-eating books next to obsolete.‭ ‬The future will have no use for these directories and most are already simply left unused and eventually thrown away.‭ ‬YellowPagesGoesGreen.org is an organization that exists to increase individual environmental responsibility levels through enhancing awareness and providing a simplistic answer to the wasteful problems that arise as a direct result of these telephone directories.‭ ‬The website is gaining popularity at an incredible rate and shows very impressive growth potential for the future

Press Release Source: http://PressExposure.com/PR/Call_the_CEO.html