Great Falls, VA (PressExposure) December 26, 2007 -- Virginia-based JamboKids Company, Inc. has published a new parent’s guide to promoting positive character development in global kids.

JamboKids — A new children’s toy and storybook company, which launched at the end of October 2007 — is providing scientifically based products to parents and educators to meet the needs of an increasingly culturally diverse population.

Now that 45 percent of U.S. children under age 5 are part of a racial minority, children need additional skills for building character strengths and coping with the increased globalization of our society.

The new parent’s guide is currently on sale for $11.99 at the JamboKids website, along with a variety of other toys and children’s books that uplift and strengthen the attitudes and behavior of children. Based on research in the areas of positive psychology and character education, the parent’s guide is presented in a handy worksheet format that contains tips, discussion prompts, and activities that enhance children’s natural character strength development.

Dr. Richard E. Rawson, Psy.D., a psychologist and the author of the new parent’s guide, explains, “[it] focuses on what is right about people and specifically about the strengths of character that help them live good lives and be successful in a global world.”

For additional information on “A Parent’s Guide to Promoting Positive Character Growth — Helpful Tips, Discussion Prompts, and Activities to Enhance Your Child’s Positive Character Development,” contact Richard E. Rawson, Psy.D. or visit http://www.JamboKids.com.

About JamboKids Company, Inc.

JamboKids celebrates cultural diversity and promotes positive character development in children ages 3-8 with a new line of exciting adventure storybooks, huggable soft fabric dolls, a fun interactive website, and educational resources for parents and educators. The JamboKids characters represent children from many different backgrounds from all over the world. They serve as culturally relevant role models for their young readers and viewers, exhibiting positive qualities of character that are universally recognized by people of many religions and cultures. Founded in 2007 by a husband and wife team to inspire and encourage their adoptive daughter from China, JamboKids products offer a fun way to learn life lessons through positive play. http://www.JamboKids.com

Press Release Source: http://PressExposure.com/PR/JamboKids_Company,_Inc..html