Great Falls, VA (PressExposure) August 14, 2008 -- Soft dolls – with the names Rachel, Jazzie, Anya, Tilly, Luz, and Niecey – and storybooks featuring a Chinese Celestial Dragon, a Russian Snow Leopard, a Mayan Little Butterfly, a Liberian Dream, a Songbird, and a Surprise Pie, inspired this year’s Creative Child Magazine Awards panel earning JamboKids, maker of multicultural dolls and storybooks for children, six top honors in the 2008 competition.

Creative Child Magazine's Toy Awards Program is unique in that all products submitted are reviewed by moms, music educators and early education professionals. Products are not reviewed by any one person. They are reviewed by many people – the very people who purchase them.

Each year in May, a 2-day event is held in Henderson, Nevada where over a hundred guest reviewers are invited to attend the organized review event at a local convention center. All products are divided into categories and displayed at various review stations. Guest reviewers are asked to sit and review each product at one station and then move to another station and so forth and so on. This allows for each product to be given multiple reviews.

All award winners are officially announced at www.creativechild.com and are showcased in their big Holiday issue, distributed in early November. Only one product per category can win a Toy of the Year award. The remaining finalists receive a prestigious Preferred Choice award – given to Runners-Up of the Toy of the Year.

The following six JamboKids products wowed this year’s Creative Child Awards panel of experts:

PREFERRED CHOICE AWARD (Dolls with Storybooks Category):
Rachel Doll & Book Set – In Rachel and the Celestial Dragon, a magical wind takes 5-year-old Rachel and her dragon kite on a fantastic journey back to ancient China. There, in the land where she was born, Rachel meets the real Celestial Dragon and Little Sister, her ancestor. Her exciting encounter leads her to discover her true destiny and sets her on a path to become a very wise woman.

PREFERRED CHOICE AWARD (Dolls with Storybooks Category):
Jazzie Doll & Book Set – In Jazzie’s Dream, you are swept up into a storm at sea on a magical journey back in time to Liberia, the land of Jazzie’s birth. There, she saves the life of a village girl who shares a common cultural connection. Through her adventure, she learns more about herself and discovers that she can overcome her uneasiness about being a leader.

PREFERRED CHOICE AWARD (Dolls with Storybooks Category):
Anya Doll & Book Set – Sample a bit of Russian folklore in Anya and the Snow Leopard as Anya encounters the mythical Baba Yaga deep in the Ural Mountains of Eastern Europe. Anya befriends a Snow Leopard and a Snow Princess, who help her on her mission to rescue the children who are being held captive by the witch.

PREFERRED CHOICE AWARD (Dolls with Storybooks Category):
Tilly Doll & Book Set – In Tilly and the Songbird, a seemingly ordinary tree swing magically transports Tilly into a deep green forest where she befriends a Songbird who has lost his voice. Tilly's confidence in her own singing voice is transformed with a little help from Ilex - the Keeper of the Forest - and her adoptive family’s inspiring examples of courage and openness to adventure.

PREFERRED CHOICE AWARD (Dolls with Storybooks Category):
Luz Doll & Book Set – Make friends with Luz as she learns to express herself through art, and explores its great power to transform a person who appreciates it. In Luz and Little Butterfly, ancient artifacts and stunning visual images magically come alive in her first adventure, which takes her back in time to visit an ancient Maya civilization, where she develops a deep love and appreciation for the art of weaving.

PREFERRED CHOICE AWARD (Dolls with Storybooks Category):
Niecey Doll & Book Set – In Niecey’s Surprise Pie, Niecey pours her heart into a new recipe to make her new hometown of Benevolent Mississippi a kinder and nicer place in which to live. In a place where everybody seems to have forgotten how to smile and be happy, witness an entire town’s transformation from grumpy to joyous as Niecey’s Surprise Pie puts a smile on everyone’s face.

Award-winning JamboKids dolls and storybook characters represent a range of cultures - Asian, African, Hispanic, North American, and Russian - reflecting the growing cultural diversity of our society. Through their adventures, they inspire kids to appreciate differences that they may encounter in our own culture and prepare them for a global world by modeling life skills and values that promote cognitive development, emotional maturity, social awareness, civic mindedness, and other virtues that are universally valued by people around the world.

The doll and book sets give parents, grandparents, and caregivers an opportunity to cuddle up and bond with their kids and give them the attention they crave. They also help stimulate interest in reading, enhance language skills, promote one-on-one communication, build attention spans and listening skills, and encourage a child's curiosity, creativity, and imagination.

To learn more about JamboKids or its line of multicultural children’s toys
and resources for parents, call 703-759-0023 or visit online at http://www.JamboKids.com.

About JamboKids Company, Inc.

Richard Rawson, Psy.D.
JamboKids Company, Inc.
Tel: 703-759-0023
Fax: 703-991-9162
Richard@JamboKids.com
http://www.JamboKids.com

Press Release Source: http://PressExposure.com/PR/JamboKids_Company,_Inc..html