London, United Kingdom (PressExposure) July 29, 2008 -- The latest collection from East offers a unique take on classic summer dressing.

The prints are mainly from Anokhi reiterating the company’s relationship with the printers and keeping the tradition of subtle ethnic dressing with a contemporary edge collection. As with all East collections you can be sure there are a variety fabrics used to make up the collection.

It also features a classic linen look with practical linen skirts, shirts, trousers and dresses. There is also a smarter linen line in this range which is great for looking a bit more dressy but remaining cool.

Many of the prints have been inspired by Africa and offer a new take on the ethnic style of print. In particular there is a fantastic georgette dress in an African themed print that would be an asset to any wardrobe.

Called Botany Black the range of clothes is based around blacks and neutral colors which are very adaptable. The collection also offers a range of accessories including a wonderful array of scarves that can immediately change the look of an outfit.

This range of clothes is one that can take you easily from summer to autumn without having to make any changes other than layering up if the weather changes. It offers a smart selection of clothes that are equally suitable for work or dressing up to go out in the evening.

Press Information
For more information on The Botany Blacks collection go to http://www.east.co.uk/

Notes to Editors
As the name suggests EAST's heritage is steeped in India and hand crafted products. The proposition of the company is to offer something genuinely different on the high street. The aim of the company is to be:

'an individual and vibrant fashion brand for the 40+ woman who loves natural, effortless outfits with an Eastern influence, offering a genuine alternative to the High Street'

About EAST Ltd.

Contact –

EAST Ltd.
Web: http://www.east.co.uk
E-mail: press@east.co.uk

TEL: 020 8877 5900
FAX: 020 8877 5901
Customer Services: 0845 219 0021

Address: 55 Kimber Road,
London SW18 4NX, UK.

Press Release Source: http://PressExposure.com/PR/EAST_Ltd..html