Basingstoke, United Kingdom (PressExposure) July 05, 2008 -- Europe's newest lingerie on-line retailer has appointed Basingstoke’s PR, marketing and promotions agency, Headline Promotions, Press & PR, to handle the campaign for the recent launch of their new shop at http://www.sunsetlingerie.co.uk which is expected to attract substantial orders during the summer and autumn wedding season and in the run up to Christmas.

Richard Davies of Luxembourg-based Sunset Lingerie said: "Our PR and marketing agency, Headline Promotions Press & PR, will undertake the website search engine optimisation, media relations and an on-line advertising campaign across Europe. The team came highly recommended and presented a credible campaign strategy."

Headline Promotions Managing Director, John Hicks, said: “We will be working with photographers in the region to build a portfolio of models to help present the products in the on-line shop and at events. Negotiations are progressing with a major glamour model for the design of her own-label range to be retailed exclusively through the website. This is on top of our web marketing and advertising campaign so we have a busy time ahead.”

With the UK economy struggling, is this a good time to launch a new retail outlet? John Hicks said: “In a recession, people will still want quality lingerie for special occasions, including weddings, and to give as presents. We will use the next couple of years to develop the brand name Sunset Lingerie into a household name in time for when the economy recovers.”

Part of the launch campaign includes a celebrity launch party in Windsor in a few weeks when some new inclusions in the range of sexy underwear and lingerie will be unveiled. Demand for invitations is expected to be high!

Further details of the Basingstoke PR agency can be found at www.headlinepromotions.co.uk

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About Sunset Lingerie

Headline Promotions, Press & PR was established in 1996 in Basingstoke, Hampshire, to provide PR, promotions, event management, marketing and web design support for small business in the UK by John Hicks, a member of the Institute of Direct Marketing, bringing together many years of experience across a wide range of business sectors in the UK and Far East.

John and his small team's particular speciality is in the manufacturing, retail, internet radio, security, professional services, hospitality, leisure & entertainment sectors but are well-versed across many sectors.

Media enquiries to:
John Hicks M.IDM
Headline Promotions, Press & PR
Mobile: 07771 575 654
john@headlinepromotions.co.uk
http://www.headlinepromotions.co.uk

Press Release Source: http://PressExposure.com/PR/Sunset_Lingerie.html